Rāga | noun | ra·ga | \ ‘rä-gə \
1: A Sanskrit word for "the act of colouring or dyeing", or simply a "colour, hue, tint, dye."
2: The term also connotes an emotional state referring to a "feeling, affection, desire, interest, joy or delight", particularly related to passion, love, or sympathy for a subject or something.
3: In the context of ancient Indian music, the term refers to a harmonious note, melody, formula, building block of music available to a musician to construct a state of experience in the audience.
In 1976, Krishan Chaudry left his home of Hansi, India and landed on the shores of Venice Beach. With nothing but his culture to share, Krishan introduced Indian prints and fabrics to Southern California.
KRISHAN OPENS HIS FIRST SHOP ON WINDWARD AVE. IN VENICE BEACH. THE SHOP AND LABEL KNOWN AS 'JASMINE' FEATURED A WIDE RANGE OF TRADITIONALLY INDIAN FABRICS, CUTS, AND PRINTS.
IN 2012, VETERAN DESIGNER KRISHAN CHAUDRY AND HIS SONS SOUGHT TO CREATE PIECES THAT WOULD EMPOWER THE RAGA WOMAN TO PAINT THE WORLD WITH HER AUTHENTICITY. KRISHAN, FROM RURAL INDIA AND HIS SONS, BORN AND RAISED IN SOUTHERN CALIFORNIA, DREAMED UP A LINE THAT WOULD AT ONCE CELEBRATE THE CONVERGENCE OF EAST AND WEST, MATERIAL AND SPIRITUAL, ANCIENT AND YOUNG, AND OF COURSE, MELODY AND COLOR. WHAT STARTED AS A FAMILY PROJECT WITH A PAIR OF DIP DYED CROCHET SHORTS HAS IN THE SPAN OF A FEW SHORT YEARS EMERGED AS A LIFESTYLE BRAND FIT FOR THE MODERN BOHEMIAN.
In 2018, Krishan introduces Raga Man alongside his sons Sahil and Samir. Raga Man is a response to Sahil and Samir's identity. Both traditionally Indian and Southern California Americana. Both old-world and the new. A balance of what was and what is to come. An idea born in India, but raised in Venice Beach.
PAST TO PRESENT
Raga Man washes the designs and fabrics from the deserts of India’s Rajasthan, the Land of Kings, with the salt water of the beach.
Featuring a range of both prints and solids, Raga Man uses premium fabrics, all natural vegetable dyes, and the hand block techniques of the royal Rajasthani printers.
With relaxed but classic cuts inspired by the gritty artisanal roots of Venice, Raga Man is both spiritual and tasteful, confident and open minded, worldly yet rooted.