Rāga | noun | ra·ga | \ ‘rä-gə \
1: A Sanskrit word for "the act of colouring or dyeing", or simply a "colour, hue, tint, dye."
2: The term also connotes an emotional state referring to a "feeling, affection, desire, interest, joy or delight", particularly related to passion, love, or sympathy for a subject or something.
3: In the context of ancient Indian music, the term refers to a harmonious note, melody, formula, building block of music available to a musician to construct a state of experience in the audience.
IN 1976, KRISHAN CHAUDRY LEFT HIS HOME OF HANSI, INDIA AND LANDED ON THE SHORES OF VENICE BEACH. WITH NOTHING BUT HIS CULTURE TO SHARE, KRISHAN INTRODUCED INDIAN PRINTS AND FABRICS TO SOUTHERN CALIFORNIA.
IN 2018, KRISHAN INTRODUCES RAGA MAN ALONGSIDE HIS SONS SAHIL AND SAMIR. RAGA MAN IS A RESPONSE TO SAHIL AND SAMIR'S IDENTITY. BOTH TRADITIONALLY INDIAN AND SOUTHERN CALIFORNIA AMERICANA. BOTH OLD-WORLD AND THE NEW. A BALANCE OF WHAT WAS AND WHAT IS TO COME. AN IDEA BORN IN INDIA, BUT RAISED IN VENICE BEACH.
RAGA MAN WASHES THE DESIGNS AND FABRICS FROM THE DESERTS OF INDIA’S RAJASTHAN, THE LAND OF KINGS, WITH THE SALT WATER OF THE BEACH.
FEATURING A RANGE OF BOTH PRINTS AND SOLIDS, RAGA MAN USES PREMIUM FABRICS, ALL NATURAL VEGETABLE DYES, AND THE HAND BLOCK TECHNIQUES OF THE ROYAL RAJASTHANI PRINTERS.
WITH RELAXED BUT CLASSIC CUTS INSPIRED BY THE GRITTY ARTISANAL ROOTS OF VENICE, RAGA MAN IS BOTH SPIRITUAL AND TASTEFUL, CONFIDENT AND OPEN MINDED, WORLDLY YET ROOTED.